Toni Fitzgerald
Marketing & New Business Development Manager
Purpose

SUMMARY
Toni Fitzgerald has a real-world, bricks and mortar background in marketing strategy, advertising and promotion for B2C and retail companies. Over the last two years, taking this experience added to her passion for the internet, she has quickly become highly regarded in e-marketing, online branding, internet and integrated offline strategies. She has provided strategic solutions to both small and many many large corporations, either directly, or working as part of the team of major website development companies - bringing to them the vital 'non technical' market understanding

Email: toni@purposehosting.com.au

BIOGRAPHY
Toni Fitzgerald began her career as high profile journalist for radio and television but she quickly moved into advertising and marketing working mostly with retail and consumer lifestyle businesses. After the successful launch of the Queen Victoria Building, Toni then saw the potential to provide specialist skills-based strategic marketing and promotional advice and support to the retail and shopping centre industry. Her expertise is now being sought after and successfully applied to online and interactive media activities including online branding, e-marketing and e-commerce strategic development in the retail and B2C sector.

Toni has also been sought to write articles for leading national and international retail and internet magazines. As an entertaining and engaging speaker she has been invited to address numerous national conferences and seminars on trends, marketing strategies and promotions, using the internet as a marketing tool, and the building of one-to-one customer relationships for major shopping centres, retailers and associated industry groups.

Toni has been acknowledged by her peers with numerous creative and business high achievement awards and she is a best selling author of business-to-consumer integrated marketing strategies. She has very quickly become one of the country's leading internet and website market positioning and marketing strategy consultants.

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Some articles on Toni Fitzgerald - marketer, retail consultant, web trendist, speaker, we design consultant.

SMH: Toni Fitzgerald talks about technology the way some women talk about shoes, describing an intoxicating, love-at-first-sight attraction.
http://www.smh.com.au/news/livewire/gidgets-gadgets/2005/09/27/1127804481148.html

Ferret: Toni Fitzgerald, CEO of national web development company, Purpose , says that every website should be designed with one primary objective such as its purpose should be to have that website pay for itself with new business in a short period of time.
http://www.ferret.com.au/c/Purpose-Group/Marketing-and-business-growth-strategies-from-Purpose-Group-n670803

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Toni Fitzgerald - Speaker:

The Brew - Toni Fitzgerald at the Business & Innovation Expo 2008 Hunter, NSW
http://www.thebrew.com.au/Hunter/program_detailsmore

Clearly Business: Toni Fitzgerald. Of Purpose. There is a quiet revolution going on in marketing….are you valuing from it? Or getting left behind? ...
www.clearlybusiness.com.au/templates/images/Pdfs/Feb06_ESBEC-Website.pdf

Business Advisory Services Incorporated. (Basi): Basi and Purpose Marketing -Make That Website Pay.
http://www.smallbusinessmonth.nsw.gov.au/Events.aspx?eventid=49

Canada Bay Council: Toni Fitzgerald. At this workshop you will hear from Toni Fitzgerald, CEO of. Australia’s first national web development company, Purpose. eMarketing made easy.
www.canadabay.nsw.gov.au/verve/_resources/eMarketing_Seminar-_Web_version.pdf

Toni Fitzgerald: Guest speaker at NAFA event.
www.nafa.net.au/guest-speakers/

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Toni Fitzgerald: Author.

NLA National Library of Australia: Toni Fitzgerald / Colin Chapman: 20 low cost retail marketing strategies : to increase the turnover of any retail business by $10 000 - $100 000
http://catalogue.nla.gov.au/Record/316195

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Toni Fitzgerald professional Testimonials:

Attn Toni Fitzgerald
Purpose

Dear Toni and Laurence

Some time has gone past since I last communicated with you all. The business has virtually doubled in size. The website is working and I only receive positive feedback. I am very proud of this and you all should be as well. 100% positive response is rare. There are seven permanent people working in house or driving every day. As well there is a lot being delivered to us. The projects I am working on are enormous and are cutting edge environmental leaps.

It is time for me concentrate on changing the website on a monthly basis. As well a news letter needs to begin and news needs to be put onto the website.

Thanks to all and I hope you are all as excited as I am.

Love and Peace to all

Russell
Recycling Logistics

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Attn Toni Fitzgerald
Purpose

Hi James and Toni,

Happy New Year to you both. I hope you saw it in with style, and made up for my lacklustre effort – I’m currently at a health retreat so it was carrot juice and water for me on New Years Eve!

James, thanks so much for your gorgeous introduction of Toni.

Toni – I was highly impressed with the feedback from your presentation with DRSD – well done. We’d love to invite you to be a speaker at Last Thursday Club some time in the next few months. I’ve asked Hannah and Amber who manage our speaker schedule to look into available dates, and from there they can come back with some options. It’d be awesome to welcome you to our group and I’m sure they’d benefit greatly from what you have to teach and I’m personally excited to know more too!

Keep well and thanks again for your offer to work with us.

With warmest regards and best wishes

Emma Brown

Chief Chick

Business Chicks & Last Thursday Club

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Attn Toni Fitzgerald
Purpose

Hi guys,

Just want to say how much I love you :) Thank you so much for working so hard to get the site up in time. It is a huge boost. You did kick-arse work.

Brilliant work based on what you had to go on your sincere devotion to helping us get there is most appreciated.

We went to see 3 films yesterday including Red Cliff last night with John Woo, John Voight, Tony Leung, Takeshi Kaneshiro, and a whole host of other hot famous people which is pretty awesome.

We know the quality of the site played a big part in us getting the meetings we have been able to line up with distributors on Wednesday and Thursday and your efforts to help get us there are greatly appreciated. As a result we have been able to make some great deals with overseas distributors who all mention the website on first meeting.

I also got a call this week to direct a new reality television series for the National Geographic channel about coastal patrol. So I find out more about that next weekend I'll keep you posted. It is all very exciting for our company right now, and our horizons are now bigger than $10 million

Laurence - Thank you
Toni - Thank you
And to the team - Mecha Sugoi Jobu! .........from Tokyo

Kind Regards,
Matthew Joyce,
Financial Director. Wang Films

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Attn Toni Fitzgerald
Purpose

That's so kind Toni. Thank YOU for putting together such a terrific event...the Chamber is so fortunate to have you at the helm.

I look forward to our paths crossing again soon.

Kind regards

Robert
Robert Gerrish, Director
Flying Solo - Australia's online community for solo & micro business owners

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Attn Toni Fitzgerald
Purpose

Toni,

There has been a jump in the number of Business Directory registrations.

In addition, Patrick See has asked to join the Chamber this afternoon. I am sure others joined this morning.

It’s good to see all your efforts coming to fruition.

Everyone I spoke to thought it was a terrific presentation and a great event.

‘Well done’ and ‘Congratulations’ seem paltry for the time, effort and energy you have put into reinvigorating the Chamber.

From someone who can see what you have done, and what you have yet to do, I do appreciate it and thank you.

Adam Treharne
Bondi Chamber of Commerce

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Attn Toni Fitzgerald
Purpose

"We have been with Purpose for nearly three years and we are very happy with the way our website works. It keeps us very busy with new leads and new business, there is no doubt their strategies have been exceptionally good for our business. And on top of that, we continually get excellent feedback from our clients. We are now looking to Purpose to help us grow our business by adding new web functions"

Viv Edwards

General Manager

Mentone Premix, Melbourne

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Attn Toni Fitzgerald
Purpose

Congratulations and Wow!

Our new website is now appearing on the first page of Google at number five entry when we search for Riverina Business Enterprise Centre and on the second page of Google if we typed in Wagga Business Enterprise Centre.

From when it went live to not even appearing on the radar, that is fast work Purpose. I am impressed and thank you.

Regards

Robyn

Robyn McPherson
General Manager
Wagga Wagga Business Enterprise Ltd.

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Attn Toni Fitzgerald
Purpose

Dear Toni,

Just wanted to say thank you so much for your presentation on “10 Steps to Win and keep Online Customers” !!

It was a very professional and stimulating morning and I was impressed with your content and presentation skills ,- the time just flew !!!

As a follow up we were fortunate to have a workshop with you for more specific ideas and marketing evaluation of our company. WOW !

It was spot on – you are a great listener and share your deep knowledge of marketing without lecturing on “what should be done” but rather suggesting and giving examples !! The workshop was thoroughly worth it.

We came out of the meeting thoroughly stimulated and focused on increasing our communication skills by way of our website and email news and special offers.

Very best wishes,

Robbie Fayle
Calclear

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Attn Toni Fitzgerald

Purpose

Dear Toni,

How are you on this fine day? I am writing to thank you sincerely for so generously sending through the template and form regarding the win promotion details. I wanted to let to know that we have finished setting up a win campaign on our website at www.margaretsplace.com.au to apply the insight and advice you provided. It would be an honour if you could have a look at our site to see how we have conducted the win campaign. Just to let you know, we have been receiving lots of entries from people who would like to win our prizes, and are now collecting sincere prospects whom are in sincere need of our services. Thank you.

There was a woman at a network that I met yesterday who is an Events Manager. Her name is Beatrix Illes and she missed your workshop--she was most disappointed. I gave a glowing review of your seminar, and just wanted to let you know that I passed on your email address to her. She is most keen to be in touch with you.

Thank you for the newsletter material that you have emailed. I have kept it on file in the event that we require your further assistance. Once again I want to wish you and your business partner continuing success in your endeavours. Let's keep in touch.

Warmest Regards,

Soozhee, Soochen & Margaret

Wardrobe Intelligence Experts

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Attn Toni Fitzgerald
Purpose

Good morning

The Intro- WOW
Home - LOVE IT

You have turned the focus back onto the consumer of legal services, with good insight into their motivations. Well done.

Thank you so much for the content update - I love it!

They really showcase your efforts and talents, Thankyou.

Regards

Tamira Stevensen

Stevensen Business Lawyers

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Hi

I just wanted to follow up with you as I have not heard back about the issues sending the newsletter. I have also heard from a few people asking if the newsletter had been sent as they hadn’t received it but they are on the list and they have received previous newsletters. I will need to send the next newsletter by monday next week and I don’t want to spend all my time preparing one that isn’t going to reach people.

You are also due to get back to me after our phone conversation regarding me being able to have links on the newsletter to other pages. So for example when I would like to add an article that is too long to go onto the newsletter in my old system I could just write up a separate page within the system and then link to it. Can I do that in PIE? I know we looked at linking to sections within the same newsletter but you were unsure about what I mentioned above and were going to look into it.

Can you please get back to me asap.

Regards

Georgina White

Simply Sumptuous Food

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Attn Toni Fitzgerald
Purpose

Hi Toni

Thanks for your message - you beat me off the mark.

Firstly, thank you for your time yesterday. I found the session extremely useful and was just the sort of information and discussion I needed 1. to see how to best integrate the website into current marketing activities but also 2. to open up many new marketing possibilities that are now available to us. I only wish I had had this session earlier on.

Let me say that by enabling clients to really grasp the practical capabilities of e-marketing, and by enabling them to put in action active e-marketing activities, Purpose really have a great value proposition to offer, above and beyond simply developing websites. Therefore I'm more than happy to pass on details of several associates who may be interested in what you have to offer.

These are all businesses that are distributing the Adept product (to some degree) and with whom I have recently discussed our new website. I'm sure if you contacted them as the company that did our website and that I had thought they may be interested ...

Thanks again for your insights - I'll now get busy putting them into action.

Rgds
Lindsay Munns
Adept Displays

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Attn: Colleen Cuthbert, Joyce Harkness, Toni Fitzgerald

Hi Colleen, Joyce, Toni
Thank you all so much again for your part in making the evening such a big success. The feedback has been fantastic and everybody seemed to take away some practical tips that they felt could be implemented in their own lives and careers which was one of the main objectives of the evening. We are also going to look into what we can do to advise clients and provide solutions to address the gender cultural imbalance in organisations.

Ali sends her sincere apologies for having to dash early last night as unfortunately she has not been feeling too well over the last couple of days. She did an excellent job facilitating the questions which is even more impressive under the circumstances.

It was a pleasure spending time with you all and hearing how you have achieved the successes you have. I especially like the fact Colleen that your little neice is your "fun" mentor!

Thank you for sharing your experiences.

Regards

Caroline McIvor
CRM, IT&T Sector
Hudson Highland Group

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Attn Toni Fitzgerald
Purpose
Hi Toni,

I’m always happy to talk to people about you guys.

Purpose worked with First Focus over a 6 week period while we were defining our brand and writing our business plan. We’re getting a lot of comments from prospects and customers about our website, and we have achieved a pretty high rate of closure on sales. A large percentage of our new customers say they were attracted to First Focus over the hundreds of other IT companies in Sydney simply because of the look and feel of our website. Purpose were fabulous to work with, nothing was too much trouble when we asked, yet, when they felt we may have been taking the design in a direction that didn't match end user requirements they took the time to explain this and help us work through it. Toni especially played a pretty central role in defining what First Focus is by guiding the design team to create a website that we’re truly happy with.

Sincerely,

Peter Paddon

Director
First Focus

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Attn: Toni Fitzgerald
Purpose

Hi Toni,
Thanks for the feedback. I think our website looks wonderful as well. I have already sent out 5000 flyers to the local areas as well as an email to the customers who were already on the database. We have had a few new additions, however it is still a little slow, but hopefully with time we will get more.
Thanks for the feedback. And thank you once again for all your support.
Purpose has been fantastic. I look forward to hearing from you soon, hopefully one day you can make a trip out to Eastern Creek and see us at the tavern!!

Annette Addabbo
Eastern Creek Tavern

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Attn Toni Fitzgerald

Hi Toni,

This is the second time I've been present when you are speaking and just like the first time years ago, I was glued to your every word. Thank you so much for your invite and the opportunity to attend.

Is it possible to get a copy of your presentation? Not so much the websites you guys created for your clientele but more so the stats i.e. the cost per answering a call, per answering an email etc. Or even the source of your facts stated. That sort of stuff will help me.

Let me know, have a wonderfully successful day and I'll talk to you soon. Once again, thank you

Maria Moundoulas
Webmaster | www.aristocratgaming.com

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Attn: Toni Fitzgerald

Hi Toni

Just letting you know that Brett and I are thrilled with our new Duker website and we went online today! How exciting!!!

Thank you very much for your help, support and generosity throughout this procedure. Your staff, who we dealt with, were just wonderful and totally obliging, considerate and professional at all times. They are a credit to you.

Anyway, we can’t thank you enough and are completely appreciative of the work and sacrifices you and Purpose went to for our benefit.

Well here’s to good business!

Kind regards

Eve Shoulder

Duker Australia

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Toni Fitzgerald CV

QUALIFICATIONS
Bachelor of Business
Journalism and Marketing
QUEENSLAND INSTITUTE OF TECHNOLOGY

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MEMBERSHIPS
Associate Fellow, MARKETING ASSOCIATION OF AUSTRALIA
Member, AUSTRALIAN JOURNALISTS ASSOCIATION
Founding Member, FIRST TUESDAY E-BUSINESS GROUP
Founding Member, WIRELESS WEDNESDAY.
Associate Member, AIIA (THE AUSTRALIAN INFORMATION INDUSTRY ASSOCIATION)
Member, USII@ (US INTERNET INDUSTRY ASSOCIATION)
Member, SYDNEY PC USERS GROUP
Member, INTERNET & COMMUNICATIONS SPECIAL INTEREST GROUP

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AWARDS& ACCOLADES
Judge, AUSTRALIAN FINANCIAL REVIEW INTERNET AWARDS 2000
KEYNOTE SPEAKER 'CUSTOMER 360 WEBDRIVE CONFERENCE'
CHAIRMAN 'INTERNET MARKETING' IES CONFERENCES
AUSTRALIA POST SMALL BUSINESS AWARD
MAXI AWARD FINALIST
COLES/MYER MARKETING ENTERPRISE AWARD

SUMMARY OF SKILLS & EXPERTISE - Toni Fitzgerald

• BROAD BUSINESS ACUMEN WITH BOTTOM LINE FOCUS AND PRIMARY EXPOSURE IN NEW MEDIA AND B2C AND RETAIL SECTORS
• NEGOTIATION AT ALL LEVELS, ESPECIALLY EXECUTIVE LEVEL - ABILITY TO DEVELOP AND IMPLEMENT STRATEGIES FOR THE RESOLUTION OF COMPLEX ISSUES
• FINANCIAL MANAGEMENT EXPERIENCE UP TO $5 MILLION
• HIGHLY DEVELOPED CONSULTANCY SKILLS AND PROJECT MANAGEMENT SKILLS FOR BOTH ONLINE AND OFF LINE PROJECTS
• EXPERIENCED STRATEGIST AND IMPLEMENTOR OF PUBLIC RELATIONS CAMPAIGNS
• EXPERIENCED IN CONCEPTUALISING, DEVELOPING AND PROJECT MANAGING THE IMPLEMENTATION OF STRATEGIC COMMUNICATIONS AND MARKETING PLANS THAT MEET THE NEEDS OF STAKEHOLDERS, WHILE ACHIEVING THE CORPORATE OBJECTIVES OF THE ORGANISATION.
• SOLID ABILITY FOR TREND-SPOTTING AMONGST CONSUMER MARKETS
• STRATEGIES DIRECTIONED FROM UNDERSTANDING OF WHAT MOTIVATES CONSUMERS TO BUY, RATHER THAN HOW COMPANIES SHOULD SELL
• STRONG UNDERSTANDING OF NEW MEDIA WITH EXPERIENCE IN WORKING WITH ONLINE MARKETING PROJECTS IN B2C CAPACITIES
• HIGHLY DEVELOPED WRITTEN COMMUNICATION SKILLS AND PRESENTATION SKILLS INCLUDING KEYNOTE SPEAKER AT SEMINARS AS WELL AS BOARDROOM PITCHES, BRIEFINGS AND PUBLIC LAUNCHES
• TEAM MANAGEMENT SKILLS INCLUDING SELECTION, TRAINING, MOTIVATION AND TEAM BUILDING

PROFESSIONAL CAREER - Toni Fitzgerald

BUSINESS SNAPSHOT
From 1988 Toni Fitzgerald, as "Shoptactics" has been a retail and shopping centre marketing consultant, a concept she established to assist clients with the image positioning, identification and marketing of retail products and retail stores. In 1999 the core business expanded to embrace consultancy for online/internet activities across sectors. Her current business offering includes:

• developing marketing techniques and programs for metropolitan, regional and country shopping centres. And was the first to develop programs for pre-development marketing of shopping centres.
• strategy conceptualising and development and the creation of unique CRM concepts for business to customers companies, both online and offline.
• diversified into lifestyle and consumer products, so that the consultancy covers all companies working in the B2C area, with a particular emphasis on online, integrated and interactive media activities.

KEY ROLE: CONSULTANCY & PROJECT MANAGEMENT

• Ensuring independent market analysis providing an actionable and prioritised plan
• Devising 1, 3 and 5 year marketing plans for both shopping centres and retailers
• Identifying and defining client's correct market position
• Creating supportive image and branding programs
• Helping define and reach appropriate target markets
• Developing strategies for Customer Relationship Management
• Designing Customer front - Company back programs
• Devising and implementing effective, results orientated and measurable marketing programs
• Designing corporate customer culture and ongoing loyalty building programs
• Identification of market needs
• Public Relations strategies and campaigns
• Event Management
• Traffic and sales generating promotions
• Conducting seminars and training on 1 to 1 Marketing and Customers Relations

ACHIEVEMENTS: ONLINE/INTERACTIVE MEDIA STRATEGY DEVELOPMENT

• Developed the new online internet image and business for the Sydney Turf Club to enable 'first mover' advantage. Identified the opportunity, researched and negotiated the beginnings of a strategic alliance with a major American company.
• A teen magazine targeting 12-16 year old girls wanted a website that communicated with their target market on a monthly basis and without eroding the magazines paid circulation. Conceptualised, researched and developed the strategy of an electronic diary, with lock and key, password access and the ability for user design interaction. Research showed that the average girl writes 7 times a month in a diary. At the end of a month the user will have been asked 10 questions and the magazine will have a profile for e-mail marketing for both the magazine and their advertisers.
• Developed a website marketing strategy that features a personal lifestyle health manual online for a nutritional company. It puts people in charge of their own health and enables them to build a lifetime record of everything from how much water they drink, their food and vitamins, to when they last had hay-fever. The response so far has been positive with traditional doctors acclaiming the concept.
• Developed a website marketing strategy for a marble supply company that included the researching and writing of a 15 point report that site visitor prospects could request online and providing sales leads. Two successful sales leads followed-up result in a 100% return on investment.
• Developed strategic alliances with three major web-design companies to formulate marketing strategies for their clients for both the website concept (Window of Opportunity) and to direct traffic.

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PROFESSIONAL CAREER - Toni Fitzgerald

ACHIEVEMENTS: COMMUNICATIONS & MARKETING STRATEGIES
Strategic Branding & Re-positioning
Developed the new branding image and business for the Sydney Turf Club to 'Rosehill Gardens'. Achievements include:

• Undertook focus group research among member, patrons and non-patrons of the Club.
• Conceived the entire re-positioning and imaging, renaming the marketing arm 'Rosehill Gardens'.
• Used programs to change the staff culture, public and member facilities, uniforms, signage concepts, and advertising and promotional concepts and philosophies.
• Appointed to oversee the public relations program.
• Set up the concept and program for their CRM program and extended this to a multi-purpose loyalty and reward program.
• Set the strategic direction and marketing traffic driving tools for the new STC website/business.

Strategic Brand Launch to Australian & International Markets

• Integral to the successful strategic launch of Teletubbies for the BBC, a major thrust of this being the development of a set of the Teletubbies' environment that travelled around Australian shopping centres.
• Integral in driving the international market strategy and promotion for the distribution of the licensed product range of Bananas in Pyjamas - now in 80 countries.
• Developed the strategy for the Australian market launch of the Patina Mannequin range for major retailers and negotiated and established the strategic alliance with an Australian distributor.

Integrated Communications Strategies & PR

• Created a successful twelve-month marketing strategy of direct mail, public relations concepts and a customer relationship program for a Mosman shopping centre that was 'under construction'. The centre had been previously rejected by all national brands for tenancy. The program directly resulted in the centre opening with full tenancies and featuring 7 well known, high profile, national chain tenancies.
• Developed the strategic approach and marketing concepts for Bras 'N' Things as well as IM Designer Bodywear that was instrumental in moving Australian women's spending patterns from 'underwear' to more expensive 'lingerie'. The key driving tools were massive public relations activities across all mediums over a 14-month period coupled with a direct marketing campaign and the development of a customer loyalty and relationship program.
• Successful in obtaining more than $1 million dollars worth of 'free' press, newspapers, glossy magazines and television for a new range of suits selling at over $1000 for John Serafino imports.

ACHIEVEMENTS: WRITER & INDUSTRY SPOKESPERSON

• Author of 20 Low Cost Retail Marketing Strategies to Increase the Turnover of any Retail Business by $10,000 - $100,000, the No. 1 selling retail marketing guide in Australia. Published in 1998 it is a 'how-to', practical, hands-on marketing manual teaching retailers promotional concepts with particular emphasis on building 1:1 customer relationships. Consequently Toni was approached to write the marketing plan and the marketing manual for each outlet of a major national franchise chain with 140 stores.
• Appointed the Australian representative of the educational publications of the International Council of Shopping Centres based in New York.
• Regular writer for retail marketing and internet magazines: Retail News Magazine, BRW, Instore Magazine, The Retailer's Digest, Australasian Optics, Queensland Newsagent Magazine, Stationery News, Franchise Magazine, Supermarket Plus News, Internet.au and Australian NetGuide magazine (to name a few).
• Professional speaker: keynote speeches and seminars presented to the Australian Jewellers Association, the National Nursery Association, the Government's Mainstreet Revitalisation Program participants, Lend Lease Shopping Centre and Schroeder Shopping Centre Groups, as well as many franchise group chains and the National Australian Retailers Association Conference 2000.
• Is a formal subscriber to the range of B2C and retail online research and trend forecasting produced by Jupiter Communications and Media Metrix. Toni is one of the very few who is not a multi national company, to hold such a subscription (due to the high cost)
  PROFESSIONAL CAREER

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CAREER CLIENT PORTFOLIO: RETAIL & INTERACTIVE MEDIA - Toni Fitzgerald

Six months after restoration work had begun, Ipoh Garden Australia appointed the Marketing Manager to spearhead the overall strategic planning and marketing for this project. The challenge was to counteract negative perceptions from all areas of the media, industry and public was that QVB was 'down the wrong end of town, would never work and should be bulldozed for a green park with car parking underneath'.

This role covered all aspects of strategic marketing from market positioning, media liaison, changing public attitudes, potential tenant promotion, and eventually pre-launch marketing, promoting and advertising to the general public.

ACHIEVEMENTS: STRATEGIC PUBLIC RELATIONS & PROMOTIONS

• Projects included national strategy development for bringing Laurent Perrier French champagne into the Australian market and having it positioned as the number one non-vintage champagne chosen by high profile business and social groups.
• While working with MGS, developed the strategy and headed up the marketing and public relations campaign for the name change of major industrial and real estate company Bailieu Hardie Gorman to Baillieu Knight Frank.
• Developed the strategy and tender submission that won Ipoh Garden Berhad the opportunity of restoring, tenanting and managing the Queen Victoria Building.

PROFESSIONAL CAREER - Toni Fitzgerald

• Cadet journalist with No. 1 radio station 2BK, D grade to B grade journalist, and hosted own mid morning woman's' news radio program.
• Worked with television news with Channel 7. Regularly assisted Reg Grundy Organisation with production with afternoon television show featuring Jackie McDonald. For several months while at Seven, also co-hosted a children's afternoon program Simon and Toni's Cartoon Hour, with Simon Gallagher.
• Became the first Queensland female journalist to work with television current affairs program, Today Tonight.
• Undertook part time studies for her Bachelor of Business majoring in Journalism and Marketing.

Toni Fitzgerald on Twitter: https://twitter.com/ToniFitzgerald

Toni Fitzgerald on Linkedin: www.linkedin.com/pub/dir/toni/fitzgerald